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Study a graduate program in advertising, PR and marketing

What will I study in a graduate advertising, PR and marketing program?

Advertising is a creative and extremely fast-paced industry that requires quick-thinking and innovative students. A graduate advertising, PR and marketing program will teach students the practical skills they require to pitch and run successful advertising and marketing campaigns.
You should expect to study contemporary theories of how advertising works and branding concepts, and look at how you can apply this to your own advertising and PR campaigns. Most courses will also look at the ethical side of advertising and marketing and how it affects our culture and the way we live our lives, particularly in the growing social media advertising sector.
Most postgraduate courses will allow you to work on real life agency commissions, challenging you to put your theory into practice.

Length of program

The length of a graduate advertising, PR and marketing program depends on where you study and how the course is structured. Programs generally last the following duration in these countries: 
  • UK – 1-2 years
  • US – 1-2 years
  • China – 2-3 years
  • Canada – 1-2 years

Entry requirements

Graduate advertising and marketing programs will require you to have a previous degree in a related subject. Relevant industry work experience will also be looked on favourably for competitive courses.
If you are studying in a country where the first language is different from your own, you may be required to take a language test to prove your skills

Career development

A postgraduate course in advertising and marketing will prepare you perfectly for a career in industry. Graduates from advertising and marketing courses normally start employed at a junior level in an advertising agency, working on creating campaigns, managing existing ones and looking at new business development. Many large advertising companies are international in nature, so you may find yourself travelling for work.

It is possible to work your way up through the managerial chain, but many advertising and marketing professionals eventually choose to go freelance or set up their own companies.

Some of the jobs included in this field are:
  • Account executive
  • Advertising copywriter
  • Account manager
  • Media planner
  • PR officer

Fees and funding

The cost of graduate advertising, PR and marketing programs varies widely from country to country and the type of advertising course you take. Remember that fees depend on whether you are a home, EU or international student. As a guide, expect to pay the following in these countries per year:
  • UK - £4,500 - £17,000
  • USA - $5,000 - $30,000
  • Germany  €2,000 - €5,000
  • Canada - $4,000-8,000
  • China – RMB 22,000-28,000

What to do next

If you would like more information about studying a graduate program in advertising, PR and marketing, fill out our Free Application Service and we'll get in touch with information tailored to your needs, including some great courses in this area.