*The Complete University Guide (CUG) 2018, The Times Higher Education Table of Tables 2018, The Guardian University league tables 2018
Since welcoming our first students in 1961, the University of Sussex has stood out among UK higher education institutions as a destination for students who are passionate about using their knowledge to question and change. Our aim then and now is to deliver teaching and learning programmes informed by current research, attractive to students from all socioeconomic and cultural backgrounds and which deliver skills for life.
Creative thinking, diversity in our teaching, intellectual challenge and interdisciplinarity have always been fundamental to a Sussex education. Sussex has developed a reputation for innovation and inspiration, and attracts leading thinkers and researchers, including three Nobel Prize winners, 12 Fellow of the British Academy and a winner of the prestigious Crafoord Prize.
From its foundation, Sussex has had an international perspective to its academic activities and its outlook. We welcome students and staff from over 100 countries and nearly a third of staff come from outside the UK.
The School of Business Management and Economics
draws on Sussex's tradition of interdisciplinary research and exploring subject areas within a wider global, social and political context. The School of Business, Management and Economics offers courses which will prepare you for a career in the public, private or third sector. Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future.
Focusing on three key themes; Innovation; Management and the Public Realm; and Social Development; we encourage collaboration across disciplines to address global issues in business, management and society and make an impact on policy, practice, and people.
We instil principles of ethics, responsibility and sustainability in all of our courses, meaning that our students gain the knowledge and awareness to help make them better leaders for tomorrow. Our graduates leave us with the necessary skills to innovate and improve business practice throughout their careers.
Our courses are developed for a global world. Subjects are approached from a international perspective and enhanced by the experience and knowledge of our diverse academic and student community. We also encourage peer-to-peer learning, realising the value students can take from each other's experiences as well as our academic teams.
The School is comprised of three academic departments, each internationally renowned for its research and teaching excellence: the Department of Management
, Department of Economics
, and the Science Policy Research Unit (SPRU)
Ranked within the Top 10 universities in the UK for marketing (Complete University Guide 2018), our International Marketing MSc (online), provides a flexible study option for students looking to progress their careers within the marketing sector.
A unique feature of this masters is that it is both digitally and internationally focused, giving you the skills to enter the rapidly developing marketing sector and work with both traditional and new medias, from wherever you are in the world.
This course will give you the broad range of skills employers' desire from marketing professionals including;
Read more about the course
- A deep understanding of digital marketing; how it has changed the way we market and engage with consumers and the opportunities and challenges of marketing in a digital world
- Marketing within a globalized environment; understanding the role of marketing teams within companies with a global outlook and customer base and how to build strategies and campaigns for international audiences.
- Understanding of how to develop marketing strategies; developing the key tools to perform strategic analysis, market and customer research and how to analyse and use insights to better inform current and future marketing activity.
- Data analysis; you will gain the tools necessary to analyse and interpret data within the context of marketing-related questions.
- The skills to provide consultancy support from both within the organisation and as an external consultant. You will gain an understanding of how to identify problems within organisations and offer practical advice that works.