Students of the master’s program in brand management learn about current brand management challenges, learn to design creative solutions and media products while gaining awareness of the interrelation of brands within complex brand architectures.
Digital transformation is at full speed at the moment in every sector. It is characterized not just by endless opportunities but also by several challenges for businesses to overcome so that they can stay relevant, grow and meet their customer’s evolving needs.
In creative fields, the demand for design management knowledge has grown sharply in the recent times. The Master’s course in Design Management is aimed mainly at designers who wish to apply a comprehensive understanding of design to real tasks and problems.
The course, which takes a firm cross-media approach, develops entrepreneurial and creative thinking. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies.