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London is the most Googled city for US students wanting to study abroad
Lucy Miller

London Mayor Boris Johnson has revealed that London is the most Googled university city for US students looking to study abroad.

 

london betterThe UK capital plays home to 30,000 international students from the USA each year, and five of the top 10 most searched universities outside North America by US students are London-based.

 

The most common search term for prospective US students is “universities in London”, according to Johnson and education publisher CMRubinWorld.

 

Half of the top 30 Googles universities for US students considering studying overseas are in the UK.

 

At the top of the list were Oxford, Cambridge and King’s College, whilst London College of Fashion is amongst the most highly searched for specialist institutions.

 

Top courses included business and/or finance, and fashion.

 

The Google study, which Johnson spoke about at the Museum of the City of New York, revealed that London beat world cities including Paris, Barcelona, Berlin, Rome, Singapore and Hong Kong in the internet search stakes.

 

Harry Walker, Google Education Industry Head, said of the findings: “No matter how we looked at it, by university brand or just generic keywords, there is no doubt that London and the United Kingdom are the biggest magnets for US students seeking to study abroad.”

 

As part of his new Leaders of the Future innovation programme, Johnson was speaking about why London is so important in the 21st Century global education market.

 

The Leaders of the Future programme will give US students the chance to be mentored by and shadow some of the UK’s most influential business leaders.

 

According to Johnson, the programme will “create a mutually beneficial relationship between the students and the placement organisations… (and) produce the leaders of the future who will be ambassadors for London.”