Entrepreneurship
The Department of Management and Marketing is one of four departments within the Kemmy Business School (KBS) at the University of Limerick (UL). The school is academic home to almost 3,000 students and over 100 enthusiastic faculty and staff and offers a wide range of business and management education programmes.
Entrepreneurship, Innovation and Marketing
Ireland's goal is to develop an indigenous innovation-driven economy. To achieve this, innovative, entrepreneurial and marketing related skills and attitudes need to be nurtured. The KBS contributes to this agenda through its research on small and medium sized enterprises. Specific research foci include: internationalisation; family businesses; marketing strategy; advertising and consumer research; new product development; branding and relationship marketing. The interface between entrepreneurship and pedagogy; and marketing and innovation has also attracted significant research attention.
The 1 year MBS in International Entrepreneurship Management programme is designed to meet the needs of individuals who want a management education that will prepare them to start new, innovative high growth firms or to assume managerial roles in organisations (large or small) where continuous product and process innovation, creativity and entrepreneurial behaviour are key defining features. The programme also addresses the needs of those who wish to pursue doctorial research in innovation, creativity or entrepreneurship areas.
The University of Limerick
The University of Limerick (UL), located on the west coast of Ireland, is a popular choice for international students. Limerick is the third largest city in the Republic of Ireland and has a beautiful location on one of Ireland’s most picturesque rivers, the River Shannon. UL is an independent, internationally focussed university with over 10,500 students and 1,200 staff. It is a young, energetic and enterprising university with a proud record of innovation in education and excellence in research and scholarship. Students choose UL for the internationally recognised programmes and the unique campus location. The University is situated on 133 hectares of green parkland and provides the best on-campus accommodation and sporting facilities in Ireland.
Limerick City
The third largest city in the Republic of Ireland, Limerick was founded by the Vikings over a thousand years ago. Limerick City (population 80,000) is a most lively, interesting and attractive place to live and study. The city is magnificently sited on one of Europe’s finest rivers, the Shannon. The proximity of Shannon International Airport ensures that the Region’s important trade links with the global market-place are maintained.
Limerick offers an unequalled base from which to explore the Southwest and West of Ireland.
‘Limerick City is cheerfully urban…and has historic and cultural attractions in plenty to keep the visitors happily occupied…It’s central streets buzz with life and a busy shopping scene. Fine museums and galleries, and a thriving restaurant and pub-culture, have enhanced Limerick’s already warm heart’
Reproduced with kind permission from the Lonely Planet Guidebook Ireland 7 © 2006 Lonely Planet Publications
English Language Courses
UL offer English Language programmes for undergraduate and postgraduate students. These programmes are designed for students who need to improve their English language and study skills in order to enter a degree programme at UL or another English-speaking university.
For further information on all English language courses consult:
Web: www.ul.ie/~clc/
e-mail language.centre@ul.ie
Further Information
For further information on any of the programmes above please contact the International Education Division at int.ed@ul.ie
